On Friday, the Social Insurance Institution of Finland (Kela) unveiled Finland’s new “baby box”.
As in other years, the boxes – which have been distributed to new mothers for decades and expectant parents often wait for – contain clothing, diapers, and other newborn needs.
They are updated annually with new themes and slightly different content.
This year, the box contains 50 products, a few less than last year due to customers ’environmental concerns, according to the agency.
In terms of design, Kela said it had tried to meet requests for clothes that could be easily mixed and matched.
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The clothes are neutral and feature drawings of nature scenes and wildlife.
Parents expecting for the first time may have been able to influence the design of the baby’s sleeping bag. The Illustrated Seals and Puffins of the model, which won more than 1,300 votes, were on a low-key gray mountain background.
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One variation from this year’s collection was a silicone bucket bib in addition to the more traditional one.
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The box that holds the items can also be used as the baby’s first bed. This year, the box is decorated in creamy blue tones and is right "Blueberry milk." It was created by a designer Ilona Partanen. The design was one of the winners of the maternity box design competition held in 2017, and colorful patterns were also used last year.
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Carbon footprint of coil control boxes
An opinion poll on maternity boxes conducted in 2020 showed that expectant pregnancy recipients would be willing to receive fewer products if it meant the whole package would be more environmentally friendly.
This year’s box contains six products less than in 2020 and does not include, for example, a cotton coverall, blankets or a thermometer.
However, new parents may not want to get a newly fitted box right away, as new ones will only be distributed when supplies from previous versions run out.
Finland’s new tradition of baby starter packaging began more than 80 years ago.
The interest group pointed out that expecting parents who want to get a box should apply (Kela link) at least two months before the baby’s estimated delivery date.
Source: The Nordic Page