As reported by mbl.is, the big Yves Saint Laurent fashion show last week in Iceland was kept a secret. About 250 people took part in this event – Icelanders and people who were sent to Iceland by a fashion house.
Fashion houses find it difficult to showcase their clothing lines during the COVID-19 pandemic, so they have to look for new ways. One of them seems to be the transfer of the catwalk to the extraordinary landscapes provided by Icelandic nature.
About 100 people from the French fashion house came to Iceland for the project. Models, managers, film crews, make-up artists, people responsible for clothing spent two weeks here. As many as 150 Icelanders helped them.
Foreign guests spent time in quarantine and then went to various hotels. Shows were also filmed on the Eldhraun Lava Field, Herdísarvík Bay on the Reykjanes Peninsula, Skógafoss Waterfall, Reynisfjara Beach and Hjörleifshöfði Headland in southern Iceland. Photos on the Reykjanes Peninsula had to be postponed when it turned out that an eruption was going on there.
In the lava field at Herdísarvík Bay, according to information from the Icelandic Environmental Agency, to protect the moss, it was covered with mats during the show – it is perhaps the softest paddock in the world.