Amazon Prime Video launches a Nordic service

Amazon Prime Video launches a Nordic service

After the launch of a local Swedish retail service Last fall, the global giant has also relaunched its SVOD service Amazon Prime Video. As of March 1, the release meant “more local focus,” including the content itself, the interface, and more subtitles. It has also been suggested that local original productions may be in preparation.

Looking at the current library, Amazon has the largest amount of content in the Nordic countries. Namely, because Amazon is the cheapest SVOD service on the market, Amazon offers the lowest unit cost based on the number of items. Amazon’s monthly subscription in Sweden today is SEK 65. This means that Amazon offers 77 items per krona in Sweden. By comparison, the Netflix library yields 53 items per crown and is the second best in unit cost.

However, despite the large library and low price, Amazon has not been able to gather a larger group of subscribers in the Nordic countries. At least until recently. Mediavision Fall Analysis 2020 showed a result of less than 500,000 paying subscribers in four Nordic countries after a four-year market period. There is likely to be a strong connection between the growth of SVOD and Amazon’s online store. This also explains why Amazon has now adapted and launched both in Sweden.

Source: HT

Source: The Nordic Page