“When Icelanders traveled on a larger scale in Iceland in 2020 due to the coronavirus pandemic, they most often received exemplary English-language service and services, and also had to swallow the fact that menus, advertisements and announcements had to be read in English.”
You can read about it in the information from Hólar University about the new report on English as the dominant language in tourism in this country. The Tourism Department has prepared a report in collaboration with the Árni Magnússon Institute and can be read on the university’s website (holar.is).
Ágústa Þorbergsdóttir, an employee of the Árni Magnússon Institute of Icelandic Studies, Anna Vilborg Einarsdóttir and Sigríður Sigurðardóttir, lecturers at the Hólar University Tourism Department, studied the dominant language in Icelandic tourism. The results indicate that “It does not appear that tour operators can maintain or use Icelandic in their services”.
Scientists believe that English must be the dominant language in tourism, especially in marketing, and fewer people see reason to use Icelandic on an equal footing with English.