New Delhi [India], 14 August (ANI): Celebrity designer Sabyasachi Mukherjee, who received a lot of backlash on social media for her new collaboration with the Swedish fast fashion giant HM on Saturday, issued an official statement explaining that the motive behind the collaboration was “desire”.
Considered among India’s foremost designers, the Kolkata-based courtier whose label is known for luxurious traditional wear from bejeweled bridal pendants and sarees said the reason he designed such a comprehensive range for the Sabyasachi x HM collection was “so that everyone could get something.” “That’s why I designed a comprehensive range, so that everyone could get something. This would also mean giving unlimited access to our Bengal Tiger logo, something we are very close to, it’s almost sacred. Many marketers would consider to consider this strategy harakiri for a luxury brand, but I believe that sustainable success never comes from the mind, always from the heart, “wrote Sabyasachi.
Minutes after the launch, the collection launched online was completely “sold out” in India and in the global markets that earned the outrage of network residents because they could not get hold of the range.
Calling the user response “insanely confusing”, the designer said it could not be foreseen even if it had “the best data team, the best supply chain and the best logistics.” Sabyasachi wrote, “I struggled with stubborn carriages and crashing apps. I was determined to grab my first pair of Sabyasachi jeans. (I’m almost embarrassed to tell you I managed to make one, but one size smaller, because the rest had sold out. “) I know a lot if people are disappointed, and I apologize for that. I’m sure I will be able to create a future business model that will meet this need.” The designer also wrote an encouraging message to designers in India who asked them to “be yourself”. “For a long time, my pet was that we were globally considered a country of manufacture. I always wanted to break that glass ceiling, but on my own terms and in my own way. Where designed in India, would stand strong next to, Made in India. There is a market. ready for each of us, there is only one secret to unlock it – be just yourself. Whoever you are. Shameless. “Some social media also hit the designer over the” extremely expensive “collection.
Funny memes and jokes flooded social media: A user tweeted, “Sabyasachi x hm is so embarrassing, it will not cost $ 70 to look like an Indian bus driver.” Another wrote, “Maybe they will donate all the collection to Indian bus drivers / conductors but the problem is that they will accept loose fit pants.” Someone commented, “I’m pretty sure my grandmother had a very similar saree in the 1970s. the number that did not cost her a kidney. “While one user wrote:” Buy the same at 649 from lajpat nagar. ” “Thousands of emails and messages later, I felt the need to address the disappointment that many of you have encountered. To tell you the truth, I was on your side once. An impressionable Fashion Student and a massive Madonna Fan, who was inconsolable that he could not get his hands on a single piece of HM x Madonna’s goods.
“I was very clear and determined that there would be no previews of VIPs and no exceptions- everyone would have access to the collection in a democratic way. What better way than online?” added the luxury designer.
The idea behind the Sabyasachi X HM collection with the theme ‘Wanderlust’ was to represent rich textiles in modern and classic Indian wear. The collection also offers a complete fashion wardrobe for men and women, including accessories, jewelry, shoes and sunglasses. HM is known for collaborating with big celebrities like Madonna, Versace, Stella McCartney, Roberto Cavalli, Jimmy choo, Versace, Alexander Wang etc on designs for T-shirts, dresses, vests and bodies. Some of the artists who have merged with the Swedish brand are David Beckham, Lana Del Rey, Katy Perry, Dita Von Teese, NERD and more. (ANI)