The tournament played in Iceland is watched by hundreds of millions of viewers

The tournament played in Iceland is watched by hundreds of millions of viewers

According to Morgunblaðið, the League of Legends World Championship 2021 is taking place at the Laugardalshöll sports center in Reykjavík. The event, hosted by Riot Games, started on October 5 and will last until November 6.

Hundreds of millions of people from all over the world are expected to follow this esports championship.

“The final games attract around 100 million connections” Says Ólafur Hrafn Steinarsson, head of the Icelandic Esports Association. “It’s hard to say how many people are behind these calls as there can be many people coming together to watch the championship via one stream.

For example, Asian esports fans often flock to events to watch the championship together, just as Icelanders gather to watch Eurovision or the FIFA World Cup.

“We can assume that at any given moment tens of millions of people around the world are watching this championship” Says Ólafur. “This is the biggest event ever held in Iceland” – he adds.

Björn Berg Gunnarsson, director of research at Íslandsbanki, believes Iceland has a lot to gain as a destination for esports. He says esports have surpassed cycling, tennis and Formula 1 in terms of revenue and prize money.

Hildur Bæringsdóttir, project manager at Business Iceland (Íslandsstofa), states that the role of this organization is to get the attention of organizers of events such as League of Legends to Iceland. “We are already negotiating with other organizers of e-sport events” Says Hildur.

More information about the event can be found HERE.

In the subject:

  • The biggest esports tournament will be held in Iceland

Source: Yle