Poll: Yle, newspapers the most reliable source of online news

The online content of YLE and national and regional newspapers is the most reliable online news source. This is according to a survey conducted by News Media Finland, an association of newspapers and free newspaper publishers.

Respondents were asked to rate the reliability of online news services on a scale of 1 to 10, with Yle receiving an average of 7.9 and newspapers 7.6.

The commercial broadcaster MTV came in third with a rating of 6.9, while the respondents gave evening newspapers such as the afternoon newspapers Iltalehti and Ilta-Samomat a rating of 5.7.

News Media Finland’s online news service reliability survey was the first of its kind.

The results showed that, in general, those over 65 were particularly trusted, while the younger age group – 15–24 – found newspapers as reliable as national broadcasters.

Respondents were also asked to rate the reliability of social media platforms as news sources: Youtube received a rating of 4.0 and Facebook 3.3.

The importance of trust is growing, especially among young people

Nearly two-thirds of respondents, or 64 percent, said trust in news sources is an increasingly important factor in their own use of the media. The proportion of this figure was particularly high among 15-24 year olds, 70 per cent of whom considered trust important.

Another 70 percent of respondents said news published by magazines online is as reliable as news published in print.

"The reliability of content published online is a matter of course for journalistic news content producers, but it is great to see that Finns have understood this as well," News Media Finland’s Director of Marketing and Research, Sirpa Kirjonen, said.

Yle’s online service and the nation’s morning newspapers also received the best marks in the study.

Pollster IRO Research interviewed 1,000 people during October.

Source: The Nordic Page


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