According to the latest results, Yleisradio is considered to be the most reliable news source in Finland. News reviews 2021 (News Evaluations) survey, released Tuesday.
The survey found that 83 percent of respondents trusted Yle’s news production. The next most reliable sources were Helsingin Sanomat (70 per cent) and the news agency STT (also 70 per cent). Regional newspapers enjoyed about 60 percent of respondents, while 54 percent said they trusted commercial MTV.
Evening newspapers or afternoon newspapers were not very good in comparison, as the latest survey found that about 25 percent of respondents trusted their news content.
Overall, investments and percentages were roughly the same as last year.
The News Valuations 2021 survey is a follow-up survey commissioned by Yle’s News and Current Affairs unit, which examines the relationship between Finnish and domestic news agencies.
About 1,147 people responded to a survey conducted by IROResearch. The target group was Finnish-speakers over the age of 15, with the exception of Ålanders.
The data were collected through an online survey in November last year, with a maximum margin of error of 2.9 percentage points in each direction.
Men aged 30-44 are more news-critical
Although, according to the survey, Yle was Finland’s most trusted news media last year, confidence has fallen from the previous survey period. In 2020, 86 percent of respondents said they trust Yle’s news production, a drop of 3 percentage points.
This decline in confidence was particularly evident among men aged 30-44, and especially in this age group. This group was generally found to be more critical of all news media.
"During the crisis, as now in the context of the war in Ukraine, the importance of news coverage is emphasized. There is a wide-ranging debate around Yle, but the general esteem has remained," Editor-in-Chief of Yle’s News and Current Affairs Unit, Jouko Jokinensaid in a press release outlining the results of the study.
Source: The Nordic Page