Billions spent
Carlsberg also revealed that its first priority was to help its 1,300 employees in Ukraine and that they have taken several steps to ensure their safety and health.
They will also donate – together with the Carlsberg Foundation and the Tuborg Foundation – DKK 75 million to the relief effort in Ukraine.
According to DR, the beer producer spent around DKK 50 billion to gain a foothold in the Russian market a decade ago.
Source: The Nordic Page