Two-thirds (66%) of women and 60% of men expressed a willingness to boycott such products and services.
Those over the age of 35 were particularly willing to show resentment at operating in a war-torn country, while those between the ages of 18 and 24 did not blame such operations, as about half were ready and the other half were not ready to boycott.
More than four-fifths (84%) of respondents said they had at least reduced their purchases of Russian products due to the war in Ukraine. More than half (59%) of the respondents stated that they had stopped buying Russian products altogether and a quarter (25%) that they had stopped buying Russian products partially.
Respondents were also asked to name the brands or companies they have begun to boycott from Russia’s invasion of Ukraine.
By far the most mentioned were Teboil and the Russian state-owned parent company Lukoil. The Finnish oil importer and distributor has been boycotted by consumers and numerous partners since the early stages of the war, but rage escalated in early March when the Kaleva in Oulu was asked to edit the story instead of “war” instead of conflict. Toni FlycktVice President, Marketing and Communications, Teboil.
Although the respondents also mentioned Fazer, Fortum, Hesburger, Neste, Nokian Tires, Paulig, the S Group and Valio, among others, it is likely that at least some of the boycotts took place while the companies were still considering their response to the attack. .
Fazer, for example, has been around ever since announced the closure of four bakeries in St. Petersburg and Moscow. After somewhat conflicting messages, Hesburger has announced that it will close all its restaurants in Belarus and Russia, respectively.
The foreign companies mentioned by the defendants were Coca-Cola, Nestle, Unilever and Yango.
IRO Research interviewed a thousand people on 15-23. March.
Aleksi Teivainen – HT
Source: The Nordic Page