GATINEAU, 5 May 2022
Canadian creative industries play an important role in fostering relationships that promote Canadian culture and interests around the world. The Government of Canada is working hard to get the economy back on track. It is committed to supporting companies and business people and maximizing their efforts at home and abroad.
That is why the government undertakes its fifth trade assignment for creative industries, with a focus on Europe, under the creative export strategy. Under the leadership of the Minister of Canadian Heritage, Pablo Rodriguez, the mission will take place in person from 5 to 13 May 2022 in Germany, Sweden and the Netherlands. The mission is part of the government’s commitment to support the growth of the creative industries in global markets, and to ensuring that they have the support they need to recover from the effects of the pandemic.
This initiative will build on the success of Canada’s recent participation as a guest of honor at the Frankfurt 2020 and 2021 Book Fair, which laid a solid foundation for supporting the expansion of Canada’s creative sector in the European market and increasing bilateral trade and investment. Finally, this personal mission will be the culmination of three virtual trade missions completed in 2020 and 2021 with Germany, the Netherlands and Sweden.
The trade delegation will consist of 30 promising companies from a variety of creative sectors, including audiovisual, music, performing arts, book publishing, digital and interactive media and fashion. The mission will allow delegates to network with potential European business partners; create and strengthen ties with a network of international buyers, partners and partners; and gain a better understanding of the business environment in these three countries, their opportunities and characteristics.
Canadian creative companies participating in this mission will enjoy greater visibility in these established and emerging markets, which will contribute to Canada’s enrichment and marketing abroad.
Source: sn.dk