The campaign is a response to the collapse in passenger numbers during the COVID-19 pandemic. It encourages passengers to return to public transport and thereby meet people and attend events. Its core message is, “We’re waiting for you!” The campaign will appear on several different communication channels – online, radio and social media.
The campaign is a joint project of the Ministry of Transport and Communications, the Finnish Transport and Communications Agency Traficom, the Finnish Transport Agency and the Finland Forward Communications Group at the Prime Minister’s Office.
The idea for the campaign came in the summer of 2020 from remote discussion forums where Minister of Transport and Communications Timo Harakka met with public transport operators. This led to the first public transport support campaign. The current campaign is a continuation of the campaign launched in the summer of 2020.
Source: Ministry of Transport and Communications