BT, the Danish tabloid newspaper founded in 1916, will soon stop publishing in print.
From 2023, it will be a 100 percent digital free media, funded by ads.
“In the last four years, BT has grown explosively digitally to now be the largest news media in Denmark. As expected, newspaper circulation has fallen in the same period, and soon it will no longer be financially sustainable, ”says Pernille Holbøll, editor-in-chief of BT, according to a press release from Berlingske Media – BT’s parent company.
“That is why we are now focusing all our efforts on being the best where most Danes are: namely on mobile phones.”
Office closures and layoffs
BT also closes offices in Aarhus, Odense and Aalborg and stops the production of city-specific editions of the newspaper. Instead, from mid-July until the New Year, only one national edition will be published.
Together with the office closures, BT has cut staff. This applies to ten positions at BT large-scale editorial offices that are closed down, as well as four newspaper editors and six commercial positions.
Source: The Nordic Page