New research reveals that Norway is one of the world’s top 10 most sustainable fashion-conscious countries.
New research from JeweleryBox took a look at consumers’ interest in sustainable clothing to reveal which countries are leading the way in demanding more sustainable solutions in the fashion industry.
The researchers wanted to find out which countries are most sustainable when it comes to the fashion industry, as well as which countries’ consumers are most interested in sustainable fashion.
To do this, they first took a list of 50 nations with large, developed economies and used google keyword explorer to find out how many searches for terms related to sustainable fashion were done in each place. They then used population data from the world population survey to calculate the number of searches per 100,000 people, and revealed those with the highest rates who have the greatest interest in sustainable fashion.
They also used UN data on volumes of imported and exported worn clothing to find out which countries’ populations produce the most fashion waste, as well as which countries take on the most waste in relation to size. To do this, we first calculated the net import and export volumes for each country, and then used this figure to calculate the rate per 100,000 people.
Interest in sustainable fashion across developed countries
Here you can see which countries search the most google for terms related to sustainable fashion. To make it an equal playing field, we have calculated the number of searches per 100,000 people and ranked the countries accordingly, revealing the top 20 in the table below.
The countries that export the most clothing waste
This section focuses on exported worn clothing, and compares the volume that each country sends abroad. countries that send larger volumes of worn clothing are more wasteful, producing the largest proportions of clothing waste and exacerbating the problem of unsustainable fast fashion.
The distinction between rich and poor nations
These data clearly show that while richer nations produce much more clothing waste, it is the poorer countries that are often left to treat it. While some of this waste will undoubtedly be recycled into new garments and products as part of the growing circular economy, large quantities of it will not.
much of this waste will end up being sent to landfill, where the synthetic materials used in many fashion items will not degrade properly and may enter the local ecosystem, causing further environmental damage.
However, many companies in the fashion industry burn stock items at the end of the season, throwing away products that have taken energy and materials to produce, while releasing CO2 and other chemicals into the atmosphere. Burnt fashion waste can be a source of electricity, but it is very inefficient, but unfortunately it is a widespread method of disposing of waste when landfills are unavailable.
Source: The Nordic Page