Veteran host, fashion editor and economist Sami Sykkö will become a practical professor at Lappeenranta-Lahti University of Technology (LUT) from September 1.
In the part-time job, which will continue at least until the end of 2025, the students must be taught working life skills related to business cooperation and marketing.
"In order to reach the younger generation, I have decided to become Finland’s first TikTok professor," Sykkö writes about this in LUT’s press release.
The professor’s role is more like a working life mentor than a typical professor, and Sykkö plans to start his teaching journey with a series of expert masterclasses.
Professors typically act as mediators between academic research and working life. Last year, host and inventor Jamie Hynemanfamous for the TV show Mythbusters, took the same position at LUT University.
Päijät-Häme bank cooperatives support the professorship with a grant of 140,000 euros.
Source: The Nordic Page