Why in today’s world every YouTube platform creator has products, branding or many lanes to explore. First, it is due to the need to create multiple streams of income. This income diversification has several support mechanisms built in that not only preserve the legacy but also leapfrog those using traditional methods.
By taking Bandage For example, a UK-based group that started as just 7 friends made content in front of the camera and turned into a multi-million euro brand. Starting in October 2013, the group filmed low-budget home-made content with the aim of creating a personal connection with its audience. The first step forward into the business sector was by founding Sidemen’s clothes in 2014, still running to this day. While YouTuber products were common at the time, Sidemen took things to the next level over the next 8 years. An eventful year 2021. This year, the group made a content platform, a restaurant/food chain and its own vodka company, which raised things in YouTube’s centralized brands and companies. With over 16 million subscribers and an average of 95 million views per month, Sidemen’s home YouTube is here to stay as well with weekly videos and second and third channels for the past three years. .
As far as YouTuber businesses go, the Sidemen have pioneered the art of multifaceted income, diversifying income while maintaining the original platform that gave them that voice and exposure. So in this case, it sure looks like this revenue diversification is the way to go for YouTubers trying to maintain a legacy outside of the content creation platform.
Some YouTubers have found great success after expanding their brand and name, while others have found it more difficult, a testament to how some revenue diversification efforts can end up being a simple cash grab rather than a step in the right direction. NFTs, defined as a non-removable token, are considered digital assets. Although these have been controversial since their creation, some YouTubers used this as a way to expand their brand rather than branching out into food, drink and content.
Logan and Jake Paul are no strangers to milking a non-recovery cash cow in this case, and Logan took offense to launching a reported $1 million NFT project. CryptoZoo, with a floor price more than 60% below its all-time high in November 2021. His brother Jake took a slightly alternative route. Instead of exploring the world of NFT directly, he decided to fight retired fighters first with a prosthetic hip, but Paul is said to have been an ambassador Stick DixAn NFT project whose value has fallen over an astounding 95% from its all-time high in November 2021.
In conclusion, when it comes to driving influencers to companies and brands, jumping on trends and making split decisions may not always be the right route. Planning and carefully crafting ideas for lasting brands can help creators build a legacy that extends beyond their YouTube channels, something that has been happening for over a decade with products.
Satvik Shubham – Helsinki Times
| – The Sidemen consists of 7 members: JJ, Simon, Josh, Vikram, Tobit, Harry and Ethan. – NFTs rose in popularity in 2020, mainly due to global restrictions and exposure to the digital world. – Jimmy Donaldson is a YouTuber who owns a chocolate bar company and also a restaurant chain. – Sidemen member JJ has the Prime brand, whose ambassador he acts alongside Logan Paul. |
Source: The Nordic Page