After 11 months of negotiations, Create Denmark and the Producers’ Association have entered into an agreement with Netflix to resolve an ongoing payment dispute that has cost the domestic TV and film industry dearly in 2022.
International streaming services had collectively contributed around 1 billion kroner each year until the end of 2021, but coughed up nothing in 2022.
As a result of the dispute, the Danish industry has lost over 200 million euros in 2022, as more than 50 titles have been forced to stop at either a development or production stage.
Netflix is about to go again
“We are proud to contribute to the growth of the Danish audiovisual sector, and we look forward to building on our relationships with the talented Danish creative community,” says Rachel C Schumacher, senior advisor to Netflix.
Create Denmark was also happy with the deal.
“The agreement ensures a guaranteed payment for each show, but also provides sharing of success by adding additional remuneration based on viewers,” says Benjamin Boe Rasmussen, spokesperson for Create Denmark, to Screen Daily.
Disney+ and Amazon Prime next in line
Viaplay and TV2 Play signed individual agreements over the summer.
Create Denmark will now try to enter into agreements with Disney+ and Amazon Prime Video.
The new agreement with Netflix will be activated when it is approved by the confederations and the Producers Association. It is expected to last until the end of 2024.