Putting on a pair of virtual reality (VR) glasses and experiencing augmented reality (AR), investing in NFT art and building virtual worlds – it hardly beats the joy of cozying up, framing your three-year-old’s latest masterpiece, and to make the roof of your summer house, does it?
Well, according to extensive research carried out by Coin Kickoffthe Danes are the second most likely nationality to hate the Metaverse, only after the Irish, who also have no time for that shit.
Coin Kickoff reached its conclusions by using AI sentiment analysis tool HuggingFace to assess 1.6 million tweets, 19 of the world’s most popular metaverses, and Google search volumes for metaverse-related keywords in 192 countries.
Huge predilection in Southeast Asia
After Ireland and Denmark, New Zealand, the US, Canada, Norway, Sweden, the UK, Brazil and South Africa rounded out the ten countries most likely to hate Metaverse – a list, with the exception of Brazil, dominated by English and Scandinavian countries.
The ten countries most likely to love Metaverse are Vietnam, Philippines, Ukraine, Nigeria, Indonesia, Taiwan, Sri Lanka, Turkey, Singapore and Portugal.
For example, 56.8 percent of tweets made by Vietnamese about Metaverse are for it. In the Philippines, there are a world-leading 2,421 Google searches for Metaverse for every 1,000 people.
At the other end of the spectrum, 14.4 percent of tweets made by Irish people contain negative sentiment, closely followed by the Danes with 13.2 percent.
A question of satisfaction
So why is Metaverse so popular in Southeast Asia and unpopular in Northern Europe? According to ART[XR].com founder Eric Prince – who has 25 years of experience developing online, mobile games and immersive 3D web VR/AR/XR technologies – it’s primarily a matter of satisfaction.
The Danes are frequent winners of the world’s happiest people, and that does not sit well with the Metaverse, he asserted from his art gallery in Copenhagen, where he works to bridge the gap between visual art and digital platforms to help usher in what is being called. the future of the internet.
“The Danes may experience far too much real utopian society to go in search of a virtual utopian replacement. Life is simply good in Denmark,” he concluded.
In contrast, Vietnamese and Filipino fans of the Metaverse might be looking for escapism, he suggested – poignantly, Ukraine is one of only two non-Asian countries in the top ten to love it.
A matter of sophistication
Also, Metaverse currently lacks sophistication, if the “designed nightmarish look” of Horizon Worlds is anything to go by,” Prince pointed out – again making it more to the taste of Vietnam and the Philippines than Denmark and its northern European neighbors.
“The first designs of Metaverse have been very cartoonish and appeal to a mass consumption or unsophisticated aesthetic taste. This is not overly critical, rather a direct observation supported by early success in the Metaverse of companies like Roblox, which were specifically designed for children,” explained Prince.
“In contrast, poorer countries like the Philippines seem to engage generously with the Metaverse and how it is currently presented. Perhaps these people are more optimistic and grateful, or perhaps the cartoon palette that can be delivered with candy is more appealing than their reality.”
The value increases day by day
According to Gartner, 25 percent of the planet’s population will spend at least an hour a day in the Metaverse by 2026 – as it becomes a mecca for gamers – while McKinsey predicts the sector could generate as much as US$5 trillion in value by 2030.
Facebook (remember, it changed its name to Meta in 2021, but no one cares) has seen a recent decline in interest in its new venture Horizon Worlds, which it launched in 2021 after acquiring VR platform Oculus for US$2 billion seven years earlier.
Subscriptions to Horizon Worlds were initially healthy, reaching 300,000 active users in February 2022. However, since then, the number has dropped by 50 percent. The company’s share price fell by 70 percent in 2022.
Source: The Nordic Page
