Mona Lisa and AI join forces to lead Danish tourism promotion

Be an explorer, not a tourist
All the works are brought to life using deepfake technology, motion synthesis, and the script is even composed by the controversial ChatGPT chatbot.

Erik Mortensen, head of global brand & business development for VisitDenmark, said that something extraordinary was needed to promote Denmark abroad.

“As a travel destination, Denmark is not very well known abroad … So with the help of advanced technology, we have borrowed the Mona Lisa and other works for our campaign,” he said.

“All scripts are written by AI. We haven’t written a single word, just shortened it a bit.”

Mortensen said he was aware that it might seem risky to put VisitDenmark’s message in the hands of ChatGPT, but he believed it was important to experiment with new technology.

Other artworks employed in the new campaign include Grant Wood’s ‘American Gothic’ and Johannes Vermeer’s ‘The Girl with a Pearl Earring’.

But the campaign is not completely devoid of Denmark’s achievements. The HC Andersen monument from Kongens Have also plays a role.

“We don’t have the pyramids or the Mona Lisa to attract tourists. But we abound with experiences across the country that tourists can take part in on an equal footing with locals,” said Mortensen.

The campaign, ‘Don’t Be a Tourist, Be an Explorist’, runs through March and April.

Watch the video here.

Source: The Nordic Page




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