The new edition of Københavns Post, which hits the streets in Denmark today, is the first under new ownership – and the new company behind the 25-year-old media has big ambitions, states the managing director.
“We are happy to get this opportunity to develop a legacy media that plays an important role for thousands of foreign people living in Denmark,” says Jesper Skeel, CEO of The Post ApS.
Various studies show that being an expat in Denmark is not always a walk in the park; The language is hard, it can be difficult to settle down, feel at home, understand the Danish way of life, run a business, etc.
But when thousands of foreign workers are expected to arrive in Denmark in the coming years, the need for an independent media in English is perhaps greater than ever before.
Københavns Post, founded in 1998 and for several years published by Ejvind Sandal, has been through some tough times in recent years.
Among the reasons are the challenges facing media worldwide, but under new ownership new energy, ideas and editorial concepts have already grown.
The media conducted a survey at the end of March among its online users. The results confirm what previous studies have shown, but they also highlight the need for relevant news about Danish society, information and guidance on where to go and what to do when the office is closed, as well as interviews with expats about the challenges they face professionally and privately.
“The results from our own survey, the surveys we have read and the conversations we have had with both expats and Danish companies tell us that there is great potential for a media such as The Copenhagen Post,” says Jesper Skeel.
“Our ambition is to transform Copenhagen Post from a free printed media to a digital subscription media. We will still publish a paper, but our main focus will be online, serving relevant newsletters that help our users in their daily lives.”
Copenhagen Post will therefore send out a daily newsletter with the news Danes are talking about, articles about expat life, Danish society and business life and inspiration about where to go, what to do and how to connect.
“Our aim is to make both private and working life easier for expats and foreign nationals. We believe that independent reporting and guides can make a difference,” says Jesper Skeel.
The managing director also states that from now on Copenhagen Post will look at how expats enrich Danish society and focus on role models who stand out in business and on the cultural scene. The media will address the challenges expats face in Denmark – and point to the solutions that will make both private and working life easier. In the future pipeline, there are several products on the way:
“But for now we are focusing on delivering a relevant, independent and usable product,” says Jesper Skeel.
He encourages all expats and foreign citizens to go to cphpost.dk and sign up for the daily newsletter.
Posten Københavns Post under new ownership appeared first on The Copenhagen Post.
Source: The Nordic Page