Tag: Coca-Cola
Red Bull’s F1 dominance shows the extreme power of sports marketing
This year’s Formula 1 season has been dominated by a driver, Max Verstappen, and a team, Red Bull. A sport that was once funded by sponsorship of tobacconow has his fastest car bankrolled by an energy drink. Commercially, Red Bull’s presence in Formula 1 makes perfect sense. Any global brand would love to take center…
Coca-Cola HBC buys the Finlandia vodka brand for 200 million euros
The deal requires approval from the authorities, but is expected to be completed later this year.
This is how the Swedish child obesity rushes
Every fifth child in Sweden is overweight or obese, and the trend is the same globally. Strong measures are being introduced around the world. Hear Sarah Heymanglobal health correspondent, on one of the biggest health problems of our time. The news podcast Today’s Eco brings you a story every weekday morning. With the presenters Lena…
Christiano! Find your own party day!
The supermarkets got an early Christmas by combining the festive period with the World Cup in football in 2022 – and taking advantage of the happy luck that Denmark’s main colors are the ones that Santa Claus himself wears the most. Supermarkets in Cameroon blame Coca-Cola for missing out on that bonanza. And it helped…
Internationalization awards of the President of the Republic to Kempower, K. Hartwall, Andritz and Kasvuryhmä Suomi
The Internationalization Award of the President of the Republic is awarded annually in recognition of internationally successful companies or organizations. The candidates were proposed by several business organizations. “In addition to international success, this year’s evaluation emphasized sustainable development and the ethics of operations, as well as the effects on Finnish know-how, innovation, employment development…
Explanation: Almost two-thirds of Finns boycott Finnish companies in Russia
Two-thirds (66%) of women and 60% of men expressed a willingness to boycott such products and services. Those over the age of 35 were particularly willing to show resentment at operating in a war-torn country, while those between the ages of 18 and 24 did not blame such operations, as about half were ready and…
Local elections 2021: Click elections – how to stand out
According to a 2021 survey in the political science journal Acta Politica entitled ‘Do campaign posters trigger voting based on appearance?’, An abundance of surveys now suggest that candidates who look more attractive, competent or otherwise appealing win more votes . It may be old news, but the authors Michael Herrmann and Susumu Shikano found…